Writing successfully for the internet – texts for both users and search engines

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Date(s) - 01/12/2018
10:00 - 17:00


Kategorien Keine Kategorien

Since Google’s Panda update quality content is more important than ever for good ranking. What determines quality content? Which rules do writers have to keep in mind? This course covers the most important factors for quality content in the internet and search engine optimized writing.
Topics: How do search engines measure content? Important HTML Structures; Choosing and changing keywords; WDF*IDF analyses; unique and duplicate content; internal links, anchor terms, pictures and multimedia; technical aspects: robots.txt and pdf’s.

Voraussetzungen: sichere PC- und Internet-Kenntnisse.

Buchbar über Webseite der MVHS.